Regular eBooks restrict learning methods - they are made only to be read. There are digital platforms available to add multimedia and update all the digital assets with little effort involved. Unlike regular books, eBook content is easier to update. Nowadays, some IT teams are developing technologies to integrate physical and digital experiences, with Augmented Reality, for example - and eBooks will support this innovation to drive users’ imaginations. You can embed multimedia content: videos, images, audio, etc., thus increasing engagement more than with the regular eBook. With interactive eBooks, we can get the best of both worlds: visual tools, which catch the reader’s attention, causing greater engagement, and quality content, that will attract and convert the lead.Ĭheck out below which characteristics make interactive eBooks more interesting than their static counterparts. What makes it different from a regular eBook?Īccording to HubSpot’s research in the not Another State of Marketing Report, videos are the #1 form of media used in content strategy, overtaking eBooks. That is how you can define interactivity.ĮBooks have the potential to enhance how readers absorb their content and provide an excellent way to start a conversation with your audience, gain their trust, and make them more engaged with your brand. Most marketers think that an animation inserted in their regular eBook will make it “interactive.” Although they are not entirely wrong, there are more interactive elements that will provide richer experiences and engagement for the readers.Īn interactive eBook is a portable and shareable file, with resources such as audio, animations, quizzes, widgets, interactive questions, and polls - all inside the eBook. Using an eBook could also be an efficient strategy to strengthen your brand, providing a solid foundation for your marketing or email campaign. It’s especially effective in a “choose your own path” format where the behavioral feedback can provide insights into pain points, opportunities, and qualifications, accelerating the cycle of feedback for sales. They have interactive tools for the buyer who is considering your product or service. This type of content has a lot of touchpoints where the reader can interact, among videos, audios, links, and other interactive content. Interactive eBooks are ebooks that have elements with which your audience can directly interact. Download this post by entering your email below Do not worry, we do not spam.
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